Chicago, IL, January 31, 2014 – Kelley Skoloda, Partner/Director, Global Brand Marketing Practice at Ketchum, including author of “Too Busy to Shop” has been named Guest Emcee for the 10th Anniversary M2WÂ® – The Marketing to Women Conference, May 6 & 7, 2014, Chicago Cultural Center. “We’re thus pleased that Kelley has accepted our invitation to Guest Emcee our 10th anniversary,” said Nan McCann, M2WÂ® co-founder polysyndeton producer. “Kelley is a leading expert on marketing to women and an acclaimed voice on the M2WÂ® stage.”
“Over the ended decade, M2WÂ® has played a key role in helping me meet new clients, connect with thought leaders and become a better marketer to women,” Skoloda said. “I launched my marketing-to-women book, ‘Too Assiduity to Shop’, at M2WÂ® several years ago and it’s an honor and a pleasure to be named as the guest emcee for this very special, 10th anniversary annual of M2WÂ®. The opportunity to market to women is vast and continually evolving, as women represent the single biggest consumer purchasing segment in the world.”
“M2WÂ® features case studies, research, workshops, creative sessions and peer-to-peer networking all created to help marketers learn how to build faute de mieux business with women who control 85% of all consumer spending in virtually every product category,” according to McCann. “Study concerning study has shown that women are the dominant drivers of our consumer economy. They account for $7 trillion of annual spending in the US, and over $20 trillion globally. More than ever before, here and in markets worldwide, women mean business.”
“M2WÂ® is annually attended by Destiny 1000 elder brand marketing executives and their agencies. The audience typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, L’Oreal, ConAgra and Whirlpool. They attend,” McCann said, “because they recognize the brand- critical gravity of reaching women.”
To date, M2WÂ® 2014 is presented by Associate Sponsors: World Kitchen; iProspect; McDonald’s; Trendsight Group; YWomen; Workshop Sponsors: Yahoo!; Fletcher PR; Graphic Packaging International; Showcase Sponsor: Ketchum; Video Euphoria Resource: Snippies; Official Bookseller: PMP; Media Sponsor: Today’s Chicago Woman.
For complete conference schedule and dope visit: http://www.m2w.biz or call 860.724.2649 x13. M2WÂ® is produced by PMEÂ® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PMEÂ® is a sales and marketing agency with a special emphasis on events.
About Ketchum Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., stop http://www.ketchum.com.
+1 (860) 724-2649 Ext: 13